Sob stories always sells. The human heart, I believe, is by nature a compassionate one. Only that sometimes there are those who cleverly manipulate this virtue for selfish reasons. Monetizing is one of them.
This strategy of plying on another’s good heart is now used by internet marketers to sell their products. Their sales pitch starts with a story (and always a picture) of how depressed and downtrodden they were a few months ago even suicidal but ‘look at me now’, the very symbol of success. The story will go on and on to tell you how much you are going to miss out unless you buy their product.
I saw this strategy used by some marketers from Singapore and the US. Nothing wrong with making money but somehow there is this little uncomfortable feeling that it is not right. Any contrarians out there?
